Have you ever heard of any kind of stories about an anonymous donor that gave millions of dollars for charity? You might often hear this kind of story where a charity receives a big amount from a person. Well, the story does seem great but not everyone has a fortune like that. Therefore, if you are planning for fundraising, make sure to know how to start a fundraising campaign.
Knowing how to start one is important because this is one of the keys to success. Fundraising is not just about raising money for an organization and giving it to them. You must know the goals and the ways to start the fundraising to achieve your goals. So, here are some important notes on how to start a fundraising campaign:
1. Know your Organization
When you decide to do a fundraising campaign, then you must determine which organization you will be giving. Once you have one, then notice and pay attention to their requirements. Each organization usually have different requirements and conditions on the money it will receive. So, make sure to take note of their requirements and their conditions.
2. Set Clear & Realistic Goals
People can determine whether fundraising is a success or not if the results hit the goals. Therefore, before starting a campaign make sure to set a goal and the details of the goals. This way, people can see clearly what they are donating for and make them believe in you as the holder.
3. Set Strategy
The next thing to do is set your strategy by planning from what source you will be getting your money. You must have a certain market or audience that you are targeting that will give an amount of your fundraising. For example, plan 50% of your donation will come from audience A, then 20% will come from another source. These kinds of plans must be made to help determine your marketing strategy.
4. Combine Medias
One of the ways to start a fundraising campaign is by combing all the media there is now. From the newspaper, media social, messenger applications to YouTube. Propose your strategy, goals, and plans to these media so that they can help you. Make sure to make the proposal detail as possible so that the media get clear information.
5. Start your Campaign
Once you have done all these steps, you can then start your campaign by posting them on the media. Make sure to keep the campaign words easy to understand and easy to reach. Therefore, if anyone is interested, they can reach out quickly.
Hopefully, by knowing these steps on how to start a fundraising campaign, your campaign can be a success. A fundraising campaign is never easy and usually needs extra efforts especially if it new. However, once you have achieved the target, you will feel happy.
Just make sure to keep the campaign simple and easy to understand. Give a lot of options to the people on how they can donate. Usually, these simple ways will add more benefits to your campaign.