Sophisticated technology makes human work lighter. Not only communication but now the internet is also used for business, one of which is for promotion. And Google is a company that is engaged in the services and internet products that are most widely used. The following is How to promote product on Google.
1. Create a Website
A website is a number of web pages that can be accessed through the home page. By creating a website, someone can promote their products on Google. Unlike the promotion using social media, this method is safer and can last a long time.
Consumers will be more confident with the official product website. In addition, the website will be a place for Google to promote products. It’s just that there must be another way so that the website is known by consumers.
The next part of how to promote a product on google is to do a promotion. Google provides a paid promotion service called Google Ads. This service has been chosen by many business people to promote their products and prove their success. Google Ads has complex features for planning an unlimited online marketing strategy.
In addition, business people can target your prospective customers based on keywords, topics, locations, up to time with this service. In addition, Google Ads provides payment types including cost per 1,000 impressions, cost per click, and cost per conversion.
3. Use Keywords
The keyword aims to describe a website that is owned. With keywords, the website will be more easily found by the google search engine. Therefore, use keywords that are sought after by consumers. For this reason, Google provides a tool to make keywords properly for free.
This tool is called the Google Adwords Keyword Planner which functions to find target keywords (keywords) for the benefit of Search Engine Marketing (SEM). That way, the tool provides convenience in doing research on keywords related to business. In addition, you can find out what keywords have great potential as a market area and your promotional target.
4. Use SEO
SEO is one of the best ways to promote a product. This technique aims to optimize the website so that it appears on the first page of a search engine or browser. In digital marketing, the use of SEO is the most popular and powerful online marketing strategy.
That way this technique can increase the progress of a business. In SEO, keywords become a capital to make a website to be No. 1 in search engines. Therefore, in choosing keywords you must pay attention and adjust to the needs of consumers.
5. Create Content for Websites
The final way of how to promote product on Google is to create content for websites that are created. Website and content are an inseparable unit to promote products. If the website is the container, then the container is filled with content.
To create content, use components previously discussed. These components include keywords and SEO. Before determining the keywords, it’s good to do research first. The goal is that the content writer is not wrong in determining the keywords so that the website can be number 1 in search engines.
That’s 5 ways how to promote product on Google. This method is very easy for anyone to do. That way those who are building a business can use this method to promote their products to get greater profits.